Signburo

Most buildings leave visitors guessing. Confusing layouts, unclear directions, and signage added as an afterthought creates stress, wastes time, and frustrates everyone from patients to employees. 

The entrance design should ensure you don’t enter by the back door, the centrally located reception should act as a natural landmark, and open corridors should invite movement. When these architectural elements fail to guide people intuitively, that’s where we step in. 

Signburo are Wayfinding Architects based in Belgium, and we create navigation strategies that make even the most complex buildings feel effortless to navigate.

What We Deliver

We develop complete wayfinding studies and strategies for buildings where navigation directly impacts your operations and user experience. This means analysing how people actually move through your space, identifying where they get lost or confused, and designing systems that guide them naturally from entry to destination. 

We work across hospitals and care facilities where poor wayfinding delays appointments and increases patient anxiety, private enterprises where inefficient movement costs productivity, schools and training centres where students and visitors need clear guidance, and public buildings where accessibility for all citizens isn’t optional. 

Our approach uses the full range of wayfinding tools: spatial planning recommendations, colour coding, lighting strategies, material choices, floor and wall textures, architectural interventions, and strategic signage placement. The outcome is reduced stress, faster navigation, and visitors who feel confident rather than confused.

How It Works

We start with a blank page and an open mind, looking at your building from the perspective of a new visitor. As outsiders, we immediately spot the bottlenecks and opportunities that you’ve become blind to. This matters because wayfinding problems can’t be solved by randomly hanging up signs in the finishing stages; effective navigation requires strategic thinking during the conceptual phase. We determine the most appropriate routes for your different user groups, then our designers create the building blocks of your wayfinding system: shapes, symbols, colour accents, materials, and environmental cues that work together. 

Critically, we advise on adapting your building’s structure to support better navigation, because it’s often more effective to change the architecture than to compensate for poor layout with excessive signage.

Why This Works

Take Heilig Hart Hospital in Lier. Like most healthcare facilities that have expanded over decades, the building had become a maze. Patients arrived stressed, staff were constantly interrupted for directions, and late arrivals created bottlenecks. We studied how different users moved through the space and developed a wayfinding strategy that guides people intuitively to their destinations. The result? Fewer missed appointments, reduced patient anxiety, and clinical staff focused on care rather than giving directions.

At The Wings in Diegem, the challenge was coordinating 50,000 square metres of offices, hotel, fitness, restaurants and coworking facilities. Hotel guests need different navigation than office workers or first-time visitors. Our wayfinding architecture created distinct navigation layers so everyone moves confidently through the complex, without constant signposting cluttering the premium aesthetic.

These aren’t decorative signs. They’re strategic navigation systems that solve operational problems and measurably improve how buildings perform.

Why This Matters For Your Building

Poor wayfinding costs you money. Your staff waste time giving directions instead of doing their jobs. Visitors arrive late to appointments because they got lost. People feel anxious and frustrated, which damages their perception of your organisation. Your building feels more chaotic than it needs to be. Effective wayfinding architecture solves all of this. People navigate confidently and arrive on time. Staff focus on their actual responsibilities. Your facility operates smoothly with better traffic flow. 

Most importantly, everyone experiences your building as welcoming and well-organised from the moment they arrive. Whether you’re planning new construction, renovating an existing facility, or simply recognising that your current navigation isn’t working, we’ll show you exactly how strategic wayfinding transforms spaces and operations.

If you want visitors who can actually find their way through your building, let’s talk.